Product Information Management
- Meet customer demands for complete, customized product data
- Increase sales with accurate, synchronized product content
- Enhance distribution channels with effective product marketing copy
As product data and descriptions are increasingly used by trading partners and distributors to connect directly with consumers, the need for product data specifications and consistent product content has grown dramatically. Product Information Management (PIM) is a combination of processes and technologies designed to manage product information, ranging from technical specifications to selling points. The focus of Product Information Management remains on providing the requisite information to sell products through multiple, potentially disparate, distribution channels. With customer initiatives to fully leverage online shops and electronic catalogs continuing to advance rapidly, PIM has become increasingly important and, executed properly, can serve to provide a single source of accurate, updated information that can be utilized by eCommerce websites, print catalogs, data feeds and trading partners. The end result is a more defined, accurate flow of data between manufacturers and customers, resulting in fewer inefficiencies, decreased costs and increased sales.
Product Content for eCommerce Websites
Customer eCatalog and online shopping initiatives continue to drive demand for enhanced product descriptions, product marketing copy and the rigid adherence to product content specifications. For manufacturers, this represents a divergence from core business activities, but remains important in order to both foster customer relationships and maximize sales through crucial distribution channels. If your company faces requests or demands from customers for enhanced product content, responding quickly and effectively is of the utmost importance. Ethos Content can assist in assembling best practices for synchronizing and delivering product content as well as producing top-flight product descriptions and marketing copy in conjunction with your company’s Product Information Management (PIM) initiatives.
Leverage & Nurture Customer Relationships
Connecting properly with distribution partners via accurate, detailed product content and well-crafted product marketing copy increases sales, bolsters customer relationships and can also help in avoiding these common data-related problems:
- Inconsistent Product Descriptions
- Bland Selling Points
- Lost Sales
- Excess Inventory
- Manual Reconciliations
- Invoice Payment Deductions
- Higher Return Rates
- New Product Launch Delays
- Extended Billing
- Reliance on Human Data Entry