Ethos Content Marketing Services

Product Copy & Marketing Descriptions

  • Product copy that drives sales and builds brand awareness
  • Product descriptions that speak directly to consumers
  • Product marketing copy crafted to perform on e-commerce websites

Ethos Content creates product descriptions and product marketing copy that sells. Too often, great products are designed and produced without adequate sales copy to inform and influence potential buyers. Ultimately, these products languish on e-commerce websites and other distribution channels until strong romance copy is created that breathes life into them and alerts buyers to their features and benefits.

Our product description copywriters translate the vision of product engineers and manufacturers into relatable language that consumers will embrace.

Product Copywriting Services for Brand Managers

The task of procuring product copy for manufacturers often falls on the shoulders of brand managers who are already burdened with managing customer relationships and the logistics of an entire product category. Ethos Content understands the challenges you face and we can help you establish the most efficient workflow for creating great product copy for your entire line of merchandise. We'll work with you to ensure that all product copy is in compliance with existing style guidelines and specifications, even across multiple customers or distributors.

  • Features Copy
  • Benefits Copy
  • Value Propositions
  • Brand Archetypes
  • Technical & User Manuals
  • Production Information Management
  • Data Cleansing
  • Romance Copy