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	<title>SEO Copywriting &#38; Marketing Content</title>
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		<title>The Importance of Product Descriptions</title>
		<link>http://www.ethoscontent.com/blog/the-importance-of-product-descriptions</link>
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		<pubDate>Wed, 13 Apr 2011 18:53:35 +0000</pubDate>
		<dc:creator>Matthew Blevins</dc:creator>
				<category><![CDATA[Product Copy]]></category>
		<category><![CDATA[aaia]]></category>
		<category><![CDATA[automative aftermarket industry association]]></category>
		<category><![CDATA[automotive product descriptions]]></category>
		<category><![CDATA[marketing descriptions]]></category>
		<category><![CDATA[pies]]></category>
		<category><![CDATA[product copy]]></category>
		<category><![CDATA[product information exchange standard]]></category>
		<category><![CDATA[product marketing copy]]></category>
		<category><![CDATA[product standards]]></category>

		<guid isPermaLink="false">http://www.ethoscontent.com/blog/?p=73</guid>
		<description><![CDATA[For those operating in the auto parts industry, the Automotive Aftermarket Industry Association (AAIA) is likely a big part of your professional life. Likewise, the association&#8217;s product data exchange standard plays a crucial role in product data delivery and synchronization between manufacturers and their customers/distributors. That standard, the Product Information Exchange Standard (PIES), is well-developed and highly-structured in order to allow for the maximum possible efficiency between partners. Version 6.2 of the standard was released some time ago, but I mention it now to bring to light one important change from the earlier version of the schema &#8211; namely, product&#8230; <a href="http://www.ethoscontent.com/blog/the-importance-of-product-descriptions" rel="nofollow">[Continue Reading]</a>]]></description>
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		<title>Content Creation Increasingly Difficult</title>
		<link>http://www.ethoscontent.com/blog/seo-copywriting-post-panda</link>
		<comments>http://www.ethoscontent.com/blog/seo-copywriting-post-panda#comments</comments>
		<pubDate>Mon, 11 Apr 2011 18:08:27 +0000</pubDate>
		<dc:creator>Matthew Blevins</dc:creator>
				<category><![CDATA[SEO Copywriting]]></category>
		<category><![CDATA[farmer update]]></category>
		<category><![CDATA[google update]]></category>
		<category><![CDATA[longtail keyword phrases]]></category>
		<category><![CDATA[panda update]]></category>
		<category><![CDATA[seo content]]></category>
		<category><![CDATA[seo copywriting]]></category>
		<category><![CDATA[serps]]></category>

		<guid isPermaLink="false">http://www.ethoscontent.com/blog/?p=67</guid>
		<description><![CDATA[The Google Panda update, popularly known as the &#8220;farmer update&#8221; because of the negative effects seen by so-called content farms, has sent website owners and professional SEOs into research and recovery mode, at least to some extent. While many sites were not adversely affected by the update and, indeed, some have prospered with the changes, still others need to re-assess the way they create and add content to their websites. I&#8217;m here to tell you that I do not have any definitive answers here, but I can tell you how we will be proceeding on behalf of our clients. Write&#8230; <a href="http://www.ethoscontent.com/blog/seo-copywriting-post-panda" rel="nofollow">[Continue Reading]</a>]]></description>
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		<title>Something&#8217;s Broken&#8230;Will Google Fix It?</title>
		<link>http://www.ethoscontent.com/blog/panda-upate-broken-will-google-fix-it</link>
		<comments>http://www.ethoscontent.com/blog/panda-upate-broken-will-google-fix-it#comments</comments>
		<pubDate>Sat, 09 Apr 2011 13:29:15 +0000</pubDate>
		<dc:creator>Matthew Blevins</dc:creator>
				<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[farmer update]]></category>
		<category><![CDATA[good content]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[panda update]]></category>
		<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[seo content]]></category>
		<category><![CDATA[website content]]></category>

		<guid isPermaLink="false">http://www.ethoscontent.com/blog/?p=53</guid>
		<description><![CDATA[Since it&#8217;s already been discussed to death, I won&#8217;t go into too much detail on the particulars of Google&#8217;s recent &#8220;farmer&#8221; update &#8211; officially referred to as the &#8220;Panda&#8221; update. It is, however, worth noting that what Google is trying to achieve with the update is certainly admirable from a development and product improvement standpoint. At the same time, it&#8217;s also clear to many webmasters that Google may have missed the mark a bit with the update. To be sure, the Panda update has cleared out some trash from the search engine results pages (SERPs), but the update illustrates one&#8230; <a href="http://www.ethoscontent.com/blog/panda-upate-broken-will-google-fix-it" rel="nofollow">[Continue Reading]</a>]]></description>
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